The Inheritance Channel.com

FUNDING

To get TIC off the ground: $250,000

$250,000 is derisory compared to the typical grandiose multimedia startup aspiration, usually in increments of $10m. (Failory.com has some all-too-predictable "Then what?" stories.)

Today (and even more so tomorrow), no-one in his right mind would seek $10m to set up a specialist global multimedia business. Chicken-feed $250,000 is sufficient to get TIC started. And with that intelligible number, you know you're dealing with a parsimonious founder who knows his business in its rapidly evolving commercial context.

Stage 1: Right now, personal bootstrapping

TIC can just about afford to keep itself above water until it finds $250,000:-

• we're now looking for Real Deal funders: Stage 2 below could happen at any time

• we're not looking for donations

• we're not looking for any professional assistance except insightful, informed, well-connected, proactive help to find appropriate candidate funders.

This website has now reached a state of sufficiently informative terminal inertia. There's nothing we can usefully add to it at this stage. There's no need to tart up this startup. TIC does also have:-

• a two-page executive summary

• a 79-slide quick introduction

• a pellucid sensible business plan

• an articulate founder who knows the subject backwards, knows what needs to be done, and is keen to have a calm, sensible conversation with a Real Deal funder and no-one else.

Stage 2: That $250,000

Stage 2a: We'll be having calm, sensible, rational, detailed exploratory conversations with appropriate candidate funders with whom TIC resonates intuitively. Someone akin to a co-founder. A partner. Not in it for the exit. No 'pitch', 'deck', 'pitch deck', 'funnel', 'runway', 'pivot', 'traction', 'hop', 'jump', fantasy projections or any other nonsense.

Subjects for discussion include:-

• TIC's initial program and how to accomplish it quickly and cheaply

• financial disciplines and controls

• an appropriate investment, ownership and corporate structure in one or more appropriate jurisdictions. Mutually congenial structure and jurisdiction are determined in conjunction with the committed funder, not before. Tax and other relevant efficiencies are paramount. TIC is in principle open to using an appropriate investment trust or similar approved tax-congenial vehicle. TIC does not favor a Delaware 'C' corporation for any purpose.

Stage 2b: Founder and funder having agreed terms and the initial way forward, our relationship will be signed and sealed, and we'll proceed to Stage 3.

Stage 3: Off we go

With $250,000, TIC is a viable global multimedia enterprise. Nothing to invent, test or prototype.

How can such little capital keep TIC alive? Much digital multimedia content is increasingly cheap and easy to market, identify, acquire, customise, polish, package and deliver. This happens to be true of:-

• all of the thousands of TIC subjects

• all of around a dozen TIC platforms

• all of the billions of TIC markets.

Every part of the business, including sufficient monetisation, can be conducted with mathematical precision.

And much economy can be realised, and frugality instilled, by the sensible repudiation of received wisdom:-

• the fewest possible employees; the most possible freelancers

• no 'teams'

• the carefully chosen CEO brings his own salary and bonuses (that's only rational)

• no corporate jet (not even a lease on a paper plane)

• no fixed premises, furniture, fixtures, fittings, stationery cupboard

• no unnecessary software or hardware

• no fantasy dependence on advertising

• no premature producing

• no inappropriate inventory

• no inappropriate speculation

• no inappropriate commitments

• no buying exorbitantly priced, premature or otherwise inappropriate services (internet, videography, etc.)

• no overdoing anything

• no obsession with 'growth'

• no getting busy or excited

• no reinventing any wheel

• keep everything calm, sensible, rational, monitored, costed, evaluated, valued etc.

TIC will make the most of:-

• free and cheap content

• free and cheap sources and service providers

• existing fully developed markets and audiences

• monetisation per product per platform per market

• free and cheap AI (content, products, combinatorics, market identification, customisation, etc.)

• the latest sensible digital multimedia methodologies.